The Ultimate Guide to Website Translation: Tips and Tricks for Reaching a Global Audience

Written by
March 7, 2023
3 min

Everything you need to know about website translation and setting up local SEO for new website languages

The Ultimate Guide to Website Translation: Tips and Tricks for Reaching a Global Audience

Hello and welcome to our blog! Are you thinking of translating your website into other languages but not sure where to start? Look no further! In this article, we'll guide you through the process and help you create a website that can reach a global audience.

Can you use Google Translate to translate your website, or do you need to hire a team of translators?

Many people turn to Google Translate as a quick and easy solution for translating their website. While it may seem like a convenient option, it's important to keep in mind that machine translations can often produce inaccurate and culturally inappropriate results. Hiring a team of professional translators may require a bit more time and resources, but it ensures that your website is translated accurately and in a way that resonates with your target audience.

Everything you need to know about website translation and setting up local SEO for new website languages

How to update your current website with new language versions?

To update your website with new language versions, you can create separate pages for each language or use a language switcher to let users choose their preferred language. It's important to maintain a consistent design across all language versions to ensure a seamless user experience.

Webflow website localization options: 

Our website agency works with Webflow, a hybrid web development platform that allows us to produce stunning websites. When our clients love their new website, we can move to language localization. You can set up different languages on your new Webflow website using one of two ways.

Option 1: Create duplicate pages and update the content manually. 

This option works well when you only need a few languages and don't have many pages on your website. You'll create duplicate pages for each language you need and then install a language switch for users to pick their preferred language.

There are some pitfalls to this option. You'll want to find or build a custom code that checks user region and browser settings to offer the right content seamlessly. You'll also need to roll out design updates to all those page copies manually (or adopt extensive use of symbols in your development process).

Option 2: Webflow website localization using Weglot. 

At our Webflow development agency, we use Weglot to ensure seamless website translation for our clients. It allows us to offer multilingual support without having to manually translate content for each page. Weglot simplifies the process by automatically detecting all the text on a website and providing a platform to manage the translation process. This saves us time and resources that can be used to focus on other areas of website development. 

We build multilingual websites that have all the benefits of having a dedicated team of translators, and we help content teams manage local SEO, video, and other content translations.

How to set up local SEO for new website languages?

Setting up local SEO for your new website languages involves creating separate meta tags for each language version, adding hreflang tags to help search engines understand the different language versions, and localizing keywords and content to improve search rankings in different regions.

Translating your website into other languages can be a daunting task, but it's an important step towards reaching a global audience. It's important to prioritize accuracy and cultural sensitivity in your translations, and to maintain a consistent design and SEO strategy across all language versions.

If you're looking for help with website translation and localization, don't hesitate to get in touch with our team of expert Webflow developers and translators. We're here to help you create a website that can connect with customers around the world.
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