My Journey as a Webflow Templates Designer: From 3 Sales to 50 per Month

Written by
April 3, 2023
6 min

Join me as I share my experience as a Webflow templates designer, from publishing my first template to earning a passive income of $1500-2000 per month. Discover the application process, the time it takes to develop a new template, and how much you can earn as a templates designer. Learn how to become a successful templates designer and maximize your earning potential.

My Journey as a Webflow Templates Designer: From 3 Sales to 50 per Month

Becoming a Webflow templates designer has been an exciting journey for me, and I'm glad to share it with you. I joined the program in May 2021, and since then, I have published 20 templates on the platform. I must say, the experience has been fantastic, and the success of my templates has been remarkable.

When I started, I published my first template in June 2021, and I had my first three sales that month which was $117. This encouraged me to keep going and create more templates. I aimed to develop at least one template per month so that I could keep my earning commission at 80%. It's a good commission rate, and it motivated me to work harder.

Today, I have 20 templates published on Webflow and 1 template scheduled for publishing, and at least 50 sales per month. This has given me good passive income and new clients who purchased my templates and wanted to customize them. I must say, this is an excellent way to generate passive income and grow my client base.

In this article, I’ll answer the most popular questions that I receive from people who reach out and ask about my experience with templates.

How long does it take to create a template?

On average, it takes me 2-3 weeks to develop a new template, minding that I also have client projects. However, the timing depends on the template's complexity and features. For example, a one-pager is easier to develop than a CMS blog or an e-commerce website. Therefore, it takes less time to develop it than other templates.

When creating a new template, my journey starts with demand research. I research the market to find out which templates are in demand. Then I move on to niche research. Niche research helps me understand the requirements of different businesses and create better websites for them. These two types of research are critical for me to create templates that will sell.

After I complete a template, I submit it to the Webflow assessor for approval. The assessor checks if the template meets the required standards and provides feedback or approves it for publishing straight away. It usually takes 1-2 weeks to get feedback from the assessor, and 1 month to get the template published.

My journey as a Webflow templates designer
My recent Webflow templates

Does it make sense to get started creating templates in 2023?

Absolutely! If you're considering starting a career as a Webflow templates designer in 2023, I would say that now is an excellent time to get started. The demand for high-quality templates is continuously increasing as more businesses and individuals are looking for efficient and professional ways to build their websites. Webflow has been growing rapidly, and they are always on the lookout for new template designers to add to their platform. So, if you have a passion for web design and an eye for detail, it's worth giving it a shot. With the right amount of dedication and hard work, you can build a successful career in template design and create a steady stream of passive income. So, don't hesitate and start designing today!

Is it profitable?

Sure! Selling Webflow templates can be a lucrative source of passive income for designers. The earning potential depends on several factors, such as the number of templates you publish, the demand for your templates, and template costs. As a seller on the Webflow marketplace, you can earn up to 80% of the template's sale price. This means that if you sell a template for $49, you will earn $39.2.

Note: You don’t set the price yourself. Webflow has price standards for the templates depending on their features. For example, a regular website or a one-pager costs $24, a CMS template is $49, and e-commerce template is $79.

Based on my experience, I have been able to generate a good income from selling templates on the Webflow marketplace. Without promoting or using paid ads, I am earning between $1,500- $2,000 per month from 50-70 sales of my 20 templates. I think this is impressive as it shows that you can earn a substantial income from selling Webflow templates even without extensive marketing efforts.

However, it's worth noting that the earnings may vary depending on the demand for your templates. The more templates you create and sell, the more income you can generate. With effective marketing strategies such as promoting your templates on social media or through email campaigns, you can potentially increase your sales and earnings. Overall, selling Webflow templates can be a great source of passive income, and with the right approach, it's possible to earn even more from it.

How can you become a Webflow templates designer?

If you're interested in joining the Webflow templates designer team, you can apply through the official Webflow website To apply, you'll need to fill out a form and submit three websites that you've developed on Webflow. The Webflow assessors will evaluate your portfolio and decide whether you're a suitable candidate for the program.

It's worth noting that the application process can be competitive, and not everyone who applies gets accepted on their first try. It is possible to get rejected if your works do not meet the Webflow templates requirements. However, you can always work on improving your skills and reapplying later with better work.

When I first applied to the program, my work didn't meet the requirements, and I got rejected. However, I didn't give up and spent a few months improving my skills and developing better websites. When I reapplied with my updated portfolio, I received a positive response and was able to join the templates designer program. So, my advice to you would be to keep practicing, improving your skills, and creating high-quality websites that meet the Webflow templates requirements. With persistence and dedication, you can become a successful Webflow templates designer and earn a passive income.

What if you stop creating new templates?

Webflow templates designer program requires a commitment to producing new templates on a regular basis so that your commission would be 80%. If you stop creating templates, your earning commission will drop to 60%. 

If I were to stop creating new templates right now, with 20 templates, I can expect to earn around $1100-1500 per month. While this is still a decent amount of passive income, it's worth considering that the more templates you create, the more potential there is to earn. So, if you're interested in joining the Webflow templates designer team, it's important to be committed to creating high-quality templates on a regular basis to maximize your earning potential.


In conclusion, becoming a Webflow templates designer has been a rewarding journey for me. I have been able to create templates that meet the requirements of businesses and generate passive income for myself. If you're thinking of becoming a templates designer, I encourage you to do it. It's an excellent way to create passive income and grow your client base.

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